Google's got a tough job of searching this entire thing they call the internet. That's where SEO services of SEO Geekster come in. There are a lot of things a business owner should be doing, but we don't believe thinking "how do I rank in Google?!" should be one of them.
SEO or search engine optimization, is the process that search engines (Google, Bing, etc..) use to query all indexed websites for the most relevant content.
It's important because this is how people/companies find you! If your site is not SEO optimized than you have little hope of getting found. Not implementing SEO practices before/during/and in the future and wondering why your website is not getting hits is similar to continuing to order a pizza and wondering why it never shows up. You MUST think about SEO.
You should be doing keyword research as one of the first things you do when you are starting your website. What keywords you choose can change (either for good or bad) the type of content that you create. However, when it comes to ANY website marketing plan this needs to be thought about before you actually start creating content. Because it can help you create content that will more likely (than if you didn't) be geared towards your target market.